The rally-inspired Rivian R3 could turn the world of affordable EVs on its head
In the documentary Objectified by Gary Hustwit, there’s an extended sequence where industrial designers for automakers describe the joy of putting a “face” on the grille of a vehicle. I think about this bit every time I see a Rivian EV on the road, with its little cartoon frog-looking “eyes.” This proprietary headlight and grille array makes Rivian EVs immediately identifiable – an absolute plus for a brand still trying to find its footing in the increasingly crowded EV market. Rivian continued to turn heads last week when it announced not one but three upcoming mid-sized crossover electric SUVs: the affordable Rivian R3, the R2, and the R3X.
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- Reveal highlights
- Price
- Interior and tech
- Range and charging
- Performance
- Design
- Review round-up
- FAQs
Rivian R3 reveal highlights
In case your invite to the Fashion Week-inspired event got lost in the mail, Rivian put together this bafflingly edited hype video of some of the best moments from the launch.
Rivian R3 price and trim options
Details are still scarce for the Rivian R3, and production might not begin until 2026 at the earliest, but that can’t stop us from being excited about this affordable crossover EV. The hatchback-like R3 and its slightly bigger cousin the R2 are part of what Rivian is referring to as their new midsize platform:
This platform consolidates and eliminates parts thanks to intelligent design, including the use of high pressure die castings, a structural battery unit where the top of the pack also serves as the floor, and closure systems that dramatically reduce complexity.
Rivian Press Release
Similar to other electric carmakers, Rivian plans to offer the R3 in three motor arrays: Single-Motor (RWD), Dual-Motor (AWD), and Tri-Motor (two in front, one in back.) The press release claims that the Tri-Motor model will have some real pep, with a projected 3-second 0-60 time.
While these numbers and engineering feats are impressive on paper, it’s best to stay cautious until we get closer to the production date. That said: you might audibly gasp (like the event attendees in the video above did) when you hear the projected MSRP. The base model Rivian R2 is expected to start at $45,000 and, given the flap Tesla absorbed over the Cybertruck’s ballooning ticket price, it’s safe to assume Rivian is over-estimating.
As for the Rivian R3? The company is hoping that the slightly smaller crossover vehicle will have an appropriately smaller price tag. We’ll update this post as we get more details, but a starting price in the $35,000 range would make the Rivian R3 a fierce competitor for the remarkably affordable Hyundai Ioniq and Kona models.
2027 Rivian R3 Price and Trim Options
- Electric Motor Options:
- Single-Motor (RWD)
- Dual-Motor (AWD)
- and Tri-Motor (two in front, one in back)
- Starting price: Under $45,000 (estimated)
- Lithium-ion battery capacity: 1000V (estimated) via Rivian’s new 4695 battery cell
- EPA-estimated range: 300 miles per charge (estimated)
Rivian R3 interior and tech
As with many newer EVs, the Rivian R3’s skateboard-style battery array allows the designers to pack an incredible amount of space into a standard crossover’s footprint. As such, the Rivian R3’s interior looks luxuriously roomy. I am 6’5″, and just looking at the pictures on Rivian’s site, I can hear my legs screaming, “Please! We need one!”
For what will be marketed as a budget crossover EV, it’s clear that no expense was spared when considering the interior. Sleek details and organic textures like cork hide the spirit of a high-end vehicle in the price tag of a starter EV. A massive center console display screen and a full LED dashboard display will surely offer entertainment, customization, and other important controls at the touch of a button.
Rivian is clearly aiming for the adventure-adjacent set with the Rivian R2 and R3. And the R3X promises to be both a high-performance speed machine and a more sturdy off-road model, offering an optional pop-up tent you can attach to the crossover’s roof. They’re calling the add-on the “Treehouse Tent” and it will initially be available for the R2, but Rivian plans to have it available for the R3 as well.
If you don’t feel comfortable climbing onto the roof of your car, that’s fine! With full fold-down seats, you could reasonably just set up an air mattress in the back of the Rivian R3 and save yourself the hassle altogether. Me, I’ll be at the hotel.
2024 Rivian R3 electric range and charging times
As we alluded to above, Rivian’s midsided platform will utilize an all-new battery array that features 4695 lithium-ion cells, produced in South Korea by Samsung. These new cells will be 95mm long, as opposed to the 4680 cells that Tesla uses, which are 80mm. According to this exhaustingly detailed LinkedIn post, the 4695 cells will represent considerable improvements, including:
In terms of cycle life, the fast charge life of 4695 type cells is 1200cls, and the normal life is 2000cls, which is also greatly improved compared to the 4680cls of 1500.
Keven Chen
It’s worth reading the whole post if you’re interested in the lithium cell arms race, but the long and short of it is that the new batteries will be more efficient and last longer than 4680 cells. We’ll go into how this impacts the Rivian R3 electric crossover vehicle’s potential power in the next section. At the time of publication, Rivian is predicting around 300 miles of range on a full charge for the Rivian R3.
2027 Rivian R3 engine and performance
Motor1 investigated Rivian’s new battery platform based on the info available and they estimate that despite the smaller wheelbase, the R3 (as well as the R2 and R3X) will be built with 1000V architecture. This could be a real boon for anyone hoping their midsized Rivian will pack a punch. To wit:
With three of these modules wired in parallel, the voltage will remain the same but the current available will go up considerably. We don’t know what the individual cell ratings are, but other 4695s are capable of pulse discharging at up to 10C, or ten times their rated capacity in amp-hours. This could mean available power as high as 900kW, or around 1,200 horsepower.
Peter Holderith – Motor 1
2027 Rivian R3 design highlights
We’ve glossed over it in this article because the news about the battery platform and price tag were so distracting but let’s be frank: The Rivian R3 crossover EV looks like it’s going to be as attractive as it is affordable. Taking design cues from classic rally vehicles like the Audi Quattro Coupe and Delta Integrale, the Rivian R3 is sure to turn heads once it hits the street.
In an interview with Road & Track, Rivian Chief Design Officer Jeff Hammoud said:
The brief I gave the design team was like, we need this to be our Solo Rally Car. So on our image boards, we had the Delta Integrale and the Audi Quattro coupe from that era… That nostalgic feeling where it looks modern, but where it looks like it’s from the future, and the past, at the same time.
Rivian CDO Jeff Hammoud in Road & Track
Clearly, a lot of love went into designing the Rivian R3, and the designers also spent a lot of time imagining what people might use the car for. An innovative “flipper glass” rear windshield flips up to allow for carrying long items like kayaks and surfboards. And to top off the back of this hatchback-esque EV, a cute little spoiler. Simply, chef’s kiss.
We already covered the interior storage but a massive “frunk” is tucked away in this quasi-diminutive electric EV. Rivian owners are already delighted to see that the company has improved upon the R1 line’s hard-to-access front trunk.
Overall, if they pull it off, Rivian R3 could turn the world of electric vehicles on its head. No longer will EV consumers have to choose between form, function, and affordability. With its estimated sub $45k price tag and innovative battery array, we have high hopes for the Rivian R3.
Rivian R3 review round-up
While the Rivian R3 electric crossover vehicle is still quite a ways off, some lucky reviewers did get a chance to see a prototype at last week’s launch event. So, while there are obviously no driving impressions and won’t be for some time, here’s a quick rundown of some of their thoughts:
One of the features highlighted by Scaringe during the event was a rear gate window that lifts up to allow for extra storage, especially of long items. (He called it “flipper glass,” but it was unclear if that was a nickname or something more official.) And like the R2, the rear seats fold flat for added cargo space — which he said “creates an opportunity for in-car camping.”
There’s still a lot that’s unknown about the R3, but if the R2 is meant to compete with the big boys like the Tesla Model Y and Ford Mustang Mach-E, then the R3 looks more like a rival to the Korean EVs, like the Hyundai Ioniq 5 and Kia EV6.
Andrew J. Hawkins – The Verge
And all of that isn’t even about the car I liked most from the showing. I’m a small-car guy (and you should be too), so the surprise small-SUV-crossover-rally-car-hatchback-or-whatever-you-wanna-call-it R3 was extremely exciting to me. I love the form factor, I love that they got their inspiration from ’80s Group B rally cars (complete with funky interior), and I can’t wait to see more details on this vehicle.
There were hints of a few neat hidden ideas on the R3, like a (removable?) storage compartment on the back of the driver’s seat on the R3X and some kind of cool strap-down blanket thingy on the passenger’s seat, but since the doors weren’t open and that car is quite far from production, those will have to wait for another day.
Jameson Dow – Electrek
The R3 looks more like a lifted hatchback than a proper SUV thanks to short overhangs and tighter packaging. We don’t have full dimensions just yet, but Rivian CEO RJ Scaringe said the R3 rides on a wheelbase that’s 5 inches shorter than the R2. It also looks to be shorter in overall length than the R2 (which itself is 15 inches shorter overall than the R1S). That hatchback look is emphasized by a large rear tailgate that integrates a flip-up piece of rear glass cutely named “flipper glass.”
The interior is made from sustainable materials including cork, and Rivian said it’s possible to fit a mattress in the rear hatch area (for camping trips or sleeping on a long roadie). You also get not one but two gloveboxes inside, and the interior design is classic Rivian, although it seems slightly more minimalist than we’ve seen in the R1 cars.
Nick Yekikian – Edmunds
2027 Rivian R3 FAQs
When is the Rivian R3 crossover electric vehicle expected to go into production?
Rivian has announced that the R3 will begin production after the first production models of the slightly bigger Rivian R2 leave the factory. The company says this will allow smooth ramp-up and delivery of the initial R2 electric vehicles. By current estimations, that means the R3 will begin production in mid-to-late 2026. That means the first Rivian R3 crossover electric vehicle will likely be part of the 2027 model year.
How much will the Rivian R3 crossover EV cost?
At the time of publication, Rivian has not yet shared the targeted MSRP for the Rivian R3. The launch press release does mention that the base model of the larger Rivian R2 will be $45,000 and that the Rivian R3 will be priced below that. An MSRP below $45,000 would put the Rivian R3 in the same category as the Hyundai Kona or Ioniq 6.
What will the battery range and power of the Rivian R3 crossover EV be?
It is speculated that the Rivian R3 will be built on a 1000V platform featuring Rivian’s new, longer 4695 lithium-ion cells. In addition to allowing more design flexibility, this battery promises to have a longer life and more efficient charging time. In official press releases, Rivian says the Tri-Motor Rivian R3 will be able to go 0-60 in an impressive 3 seconds. This would put the Tri-Motor Rivian R3 on par with supercars like the Audi RS e-tron GT (3.0s) for (presumably) a much smaller price tag.
