Tag Archives: prius prime

Toyota Prius Prime
New Car Reviews

Toyota Prius Prime review: Look how far we’ve come with toasters on wheels!

Growing up, I earned my learner’s permit driving my mother’s absolutely ratchet first-generation Honda Civic Hybrid. Remember that piece of boring, banal, borderline-indistinguishable, and certainly unmemorable mediocrity? Hopefully not. However, a couple of years after I stepped up to adulthood and earned my license, my mom bought a 2008 Toyota Prius. In those days, the purposefully fugly second-gen Prius served as something of a West LA status symbol but also served the fam well as a damned good car: getting superb mileage, with plenty of room for pets and gear, and over the years, proved reliable as the day is long (once we installed a cat shield to foil constant thievery, anyhow). 

But more about the old Prius later because last year—boom!—Toyota hit us with a total redesign, a radical revamp, a veritable resuscitation of the entire concept of the commuter hybrid. And now, I finally got the chance to revisit those early days of hybrid driving in a 2024 Prius Prime, the plug-in version that best suits this West LA commuter crowd.

Skip to section:

Toyota Prius Prime
Image credit: Michael Van Runkle

Price and specs

Base price:$32,975
As-tested price:$34,434
Engine:2.0-liter inline-four with dual electric motors
Transmission:Single-speed + CVT
Drivetrain:Front-wheel drive
Power:220 horsepower combined
Torque:139 pound-feet
Weight:3,461 pounds (3,571 pounds as-tested)
0-60 mph:6.7s (11.2s in full EV mode) 
¼-mile:15.1 seconds @ 94 mph (hybrid), 18.7 seconds @ 75 mph in (full EV)
Top speed:112 mph
MPG:50 city, 47 highway, 48 combined
Battery capacity:13.6-kWh lithium-ion
All-electric range:44 miles (39 miles as tested)

Prius Prime exterior design

Toyota’s advertising campaign leading up to the LA Auto Show debut of the new Prius ended up coming across as a bit funny since, even considering the svelte and futuristic styling, nobody will ever consider this common car a “black sheep.” And yet, damn if that new design doesn’t hit the nail on the head. Just look at the pics! Anyone remember the first-gen Echo twin? My, how far we’ve come.

Now, my boss here at Acceleramota has already covered the “base” (non-Prime) Prius, so go ahead and click back through his review before continuing to learn more about my time with the Prime. 

The only thing I might add, in terms of exterior styling, is that I parked the Prime next to my mother’s still-cranking, sun-faded, and bird-shit-splattered 2008 Prius just for comparison—and the new car’s roofline looked around five or six inches lower! So much so that I actually Googled the official measurements. It turns out the 2024 model rides exactly 2.8 inches shorter. Not as much as my eyeballs perceived, in fairness, but a serious statement about how stellar styling can make so much of a difference in a car’s profile and presence.

What’s hot?– Some style, at last
– Plug-in hybrid system allows for choice at a reasonable cost
– Simple, stark interior
– Noticeably improved aerodynamics
– Vastly improved performance and handling

Prius Prime pricing breakdown 

The non-Prime that Jeric drove starts at $27,950, and adding the plug-in capabilities bumps the price up by $5,025. The Prime comes in three trim levels, with the SE at the bottom of the gradewalk sporting manually-adjustable fabric seats, an eight-inch infotainment touchscreen, a slicktop roof, and 17-inch wheels for max range. Stepping up to the XSE swaps on 19-inch wheels, which result in slightly less electric range and diminished fuel economy stats, plus a parking assist system. And the XSE Premium, topping the lineup at a $39,670 MSRP, comes with a 12.3-inch touchscreen and the choice of a glass roof or an optional solar panel roof to soak up photons on sunny days.

As tested, my SE tester’s window sticker reads just about as basic as possible. Options limited to a cargo mat in the rear, door sill protectors, and wheel locks result in a $34,434 price tag—almost how I might spec my own Prius Prime. Leather or faux-leather seats might be nice for my pets and the generally filthy life I lead.

(link opens in same tab)

Prius Prime interior and tech

As on a non-plug-in Prius, most of the interior and tech options come standard depending on the Prime’s trim levels: both the eight-incher and the larger screen support wireless Apple CarPlay, thankfully. For Prime specifically, though, the small gauge cluster display needs to combine EV and ICE readouts. The resulting barrage of constantly shifting charge levels, range estimates, so-called “EcoScore” and “EcoZone” stats, and driver aid widgets all get lost in their own wash, to an extent.

Toyota Prius Prime
Image credit: Michael Van Runkle

Toggling to a simplified screen cleans up some of the mess, and really, just drive more slowly to max out the range in either HV (hybrid) or EV (fully electric) mode. Otherwise, the rest of the interior—despite a lower roofline—comes across as spacious and simple, with plenty of leg and headroom for tall drivers (even in the backseat).

And kudos to Toyota for delivering a straightforward design exactly as it should be: just a toaster that toasts toast as efficiently as possible.

It’s finally Prime Day!

A bit of battery power goes a long way

Slotted in between one of the most ridiculous press loaner schedules of my professional career—as I played car Tetris with a Ferrari 296 GTS, Porsche 911 Dakar, Bentley Continental GTC Azure, and an MV Agusta Dragster America—the Prime was arguably the most important car. And I can admit to feeling a bit of excitement before actually receiving it!

Too excited, maybe, because I promptly ruined the all-electric range without even realizing it by driving straight out to the Valley in full EV mode. A big whoops but a nice lesson on figuring out the toggles and switchgear before blasting through traffic in a plug-in hybrid (while thinking that Toyota had finally solved the hybrid drone sound the whole time). But luckily, I always snag a pic of the odometer when I first get into a press car so I can report my stats and figures for that inaugural drive.

In all, I used 68% of the reported battery capacity to drive 21 entirely unaware all-electric miles. That falls right in line with the claimed EV range of 44 miles, and even better, over the course of that jaunt, the overall combined EV and ICE range actually went up by three miles.

Next, I used the supplied charge cable (housed beneath the rear cargo deck) to plug into a standard 120-volt garage outlet for almost exactly three hours. In that time, the Prime added 33% charge—again, just about spot on for the onboard computer’s prediction of a nine-hour window to fully charge up the petite 13.6-kWh lithium-ion battery. Then I drove 11 more miles in hybrid mode and checked in again to discover that doing so used zero additional percent of battery charge. 

I spent the rest of my time in the Prime trying to max out the hybrid and EV range, but I also pushed a little harder just for fun. More official testing might skew the results, presumably, but so far, Toyota’s engineering seems pretty perfect. Especially considering the typical use case, when commuters might do most of their daily driving in full EV mode and top off the battery at home every night. For longer road trips—after remembering to remember to switch into HV mode—driving over 500 miles per 10.6-gallon tank shouldn’t even require too much hypermiling diligence.

Lower, sleeker, faster, stronger

On the 405 freeway, always a true test of suspension dynamics, the Prime’s lower and tighter suspension definitely produces a bit more rollicking than a second-gen Prius. But then again, in town or on a winding road, the new setup makes most driving much more fun: peppy and quick, with a 220-horsepower combined rating, and the torque delivery is almost full-EV-like given that an electric motor modulates the ICE engine’s power on the way to the e-CVT system. I missed a bit of the hybrid glide path ride quality of earlier Priuses, but I would definitely take those 99 additional ponies versus the previous gen and even some slight torque steer in trade.

Toyota Prius Prime
Image credit: Michael Van Runkle

Equally as important, this generation seems to include more sound insulation to reduce hybrid drone and wind/tire noise—though speaking of wind, the exterior redesign also finally solves the sailing phenomenon of the second-gen on long highway bends, which was always a truly sketchy sensation.

In terms of nits to pick, the typically frustrating Toyota driver aids still chime and ding incessantly. The fact that the Prime also defaults to EV mode, rather than sticking in hybrid mode after a power cycle, requires a bit more attention than I expected. And relatively slow charging rates limited by the onboard 3.5-kW charger, without Level 3 capability, means that, for example, anyone who does space out and forget to switch into HV mode can’t rectify their mistake particularly quickly.

Toyota Prius Prime
Image credit: Michael Van Runkle
What’s not?– Still a hint of hybrid drone
– Automatically reverts to full EV mode instead of hybrid
– Digital gauges are still small and in a silly location
– Naggy driver aid chimes
– Slow charging rates, no Level 3

Have we reached peak Prius?

Toyota openly wants to stick with hybrids as much as possible in the foreseeable future and only plans to build EVs reluctantly. Much of the argument makes sense since minimizing the use of lithium and other rare earth minerals while maximizing the use case of each individual vehicle will serve both customers and the environment best. Prime stands as a testament to that commitment (as does, considering perhaps a contrapositive, the peculiar Toyota bZ4X and Subaru Solterra situation).

But if government regulations don’t snap back to reality—oh, there goes (the Lucid) Gravity—then Prius may need to go full electric in the near future, as well. All of which means that there’s a solid chance this little blue car might just be peak Prius Prime, the final form of one of the most important and influential automobiles in world history—no exaggeration, truly, despite my obvious penchant for obscene hyperbole.

Toyota Prius Prime
Image credit: Michael Van Runkle

And this Prime indisputably takes a major leap forward, even if the tech does so slightly less. When a fourth-gen plug-in Prius drops a good chunk below $30,000 on the used market in the next couple of years, even a rear-drive sports car and four-wheel-drive rally racing fanatic such as myself might be tempted. And that is, truly, the greatest compliment I can give.

Keep Reading
Features

2023 Toyota Prius: Who’s laughing now?

“It’s not you, it’s me,” and “You’ve changed, Prius,” are phrases Toyota’s long-running fuel-saving car would hear if it could have human-like relationships. The car got a significant overhaul for 2023, which brought a striking styling update, improved powertrain and performance, and better tech across the board. Looking at the new and improved 2023 Prius, it’s a little frustrating that Toyota could have given us this car years ago, but we’ll have to settle for better late or never. 

Toyota offers the 2023 Prius as a traditional hybrid electric vehicle (HEV) or as a plug-in hybrid electric vehicle (PHEV). The PHEV variant, called the Prius Prime, has been a mainstay in the Prius lineup since it was first introduced in 2012. While it does have to be routinely connected to a charger, the 2023 Prius Prime delivers higher performance and up to 44 miles of purely electric range. In either case, depending on the configuration, the car brings up to 57 mpg in the city and 56 mpg on the highway when the engine and electric motor are both in use.

The 2024 Prius hasn’t hit the streets yet, but we expect minor updates to the line, including a potential high-performance variant. Toyota made enough improvements to the car’s powertrain and styling that it’s reasonable to expect an enthusiast model with slightly more power and a more aggressive look, especially given its newfound popularity with modders.

2023 Toyota Prius interior

2023 Prius price, trim levels, mpg, and 0-60 performance

Toyota offers the Prius in several configurations and with all-wheel drive. The plug-in hybrid electric vehicle (PHEV) Prius Prime comes in sportier trims with a higher starting price and no all-wheel drive option. The tradeoff is that Prime buyers get up to 44 miles of all-electric range, meaning there could be extended periods without stops for gas, depending on the driver. 

Making up to 220 horsepower, we know the 2023 Prius is no slouch. But real-world performance is about more than just horsepower. Weight and torque also play an important role. Pushing 139 lb-ft of torque and a curb weight between 3097-3571 lbs, the Prius Prime can accelerate from 0-60 mph in just 6.6 seconds while the regular Prius still manages a decent 7.

While those aren’t record-shattering numbers, the 2023 Prius’s 0-60 performance is a far cry from the 10.3 seconds of the 2012 model our Editor-in-Chief mentioned owning in his interview with Mag-X.

2023 Toyota Prius LE

  • $27,450 (AWD +$1,400)
  • Up to 57 mpg combined
  • 194 net horsepower
  • 139 lb-ft torque

2023 Toyota Prius XLE

  • $30,895 (AWD +$1,400)
  • Up to 52 mpg combined
  • 194 net horsepower
  • 139 lb-ft torque

2023 Toyota Prius Limited

  • $34,465 (AWD +$1,400)
  • Up to 52 mpg combined
  • 194 net horsepower
  • 139 lb-ft torque

2023 Toyota Prius Prime SE

  • $32,350 
  • 127 MPGe
  • 44mi all-electric range
  • 220 net horsepower
  • 139 lb-ft torque

2023 Toyota Prius Prime XSE

  • $35,600 
  • 114 MPGe
  • 39mi all-electric range
  • 220 net horsepower
  • 139 lb-ft torque

2023 Toyota Prius Prime Premium

  • $39,170 
  • 114 MPGe
  • 39mi all-electric range
  • 220 net horsepower
  • 139 lb-ft torque

The 2023 Prius is part of a sprawling car lineup from Toyota. The automaker also offers the Corolla as a sedan or hatchback with an optional hybrid powertrain. The Camry is also available as a gas or hybrid, and Toyota recently revived the Crown nameplate for use on a hybrid-only premium sedan. In terms of pricing, the Prius is more expensive than the Corolla and starts off a little below the Camry’s base price. 

Toyota has always done a decent job with value and offering a simple vehicle build process. With the 2023 Prius, buyers have a wide range of colors and options packages to choose from. Most popular features come with trim level selection, making the buying process much easier to navigate. The car also gets a load of standard safety equipment, including blind spot monitoring, lane-keep assist, and much more. 

2023 Toyota Prius dashboard

Toyota hybrids: 2023 Toyota Prius vs 2023 Toyota Corolla hybrid

The Prius’ move upmarket with power and styling made it more compelling than the Corolla on paper, though neither car is remarkably exciting nor quick. The 2023 Prius delivers 194 horsepower, while the Corolla is limited to 138 ponies. Both cars get a continuously variable transmission and are available with all-wheel drive. 

Most versions of the Prius outperform the Corolla Hybrid on fuel economy. The most efficient front-drive Prius LE delivers 57 mpg in the city, while the Corolla Hybrid tops out at 50 mpg city. The Prius offers ten more cubic feet of cargo space than the Corolla, although both leave much to be desired in this department. 

Toyota has massively improved its technology offerings in recent years, and the new 2023 Prius gets the full benefit of the automaker’s latest interface. It comes standard with a standard 7-inch display or an optional 12.3-inch display, and the new infotainment system runs flawlessly on both. The Corolla also got a new interface for 2023, but its largest display is an 8-inch touchscreen. Both cars get upscale tech features that were considered luxuries just a few years ago. These include wireless Apple CarPlay and Android Auto, a digital gauge cluster, and more. 

2023 Prius news

Toyota just got a new CEO after long-time leader Akio Toyoda stepped down from the position earlier this year. The company has been a public skeptic of the move to electric vehicles for many years. This has led Toyota to push forward with the development of hybrids and other fuel sources, such as hydrogen fuel cell vehicles. The automaker’s first mass-market EV, the Toyota bZ4X, was plagued with delays and a recall early on but has reached the market with generally positive reviews.

The company has announced its plans to release ten new EV models by 2025 and said plug-in hybrids are the way forward with electrification. Toyota is working on new PHEV models with electric ranges of more than 124 miles, giving them several times the range of today’s most robust PHEVs. The automaker believes that PHEVs will be considered “practical BEVs” and hybrids will become the lower-cost alternatives while still saving fuel. 

At the same time, Toyota is in the middle of a modernization push with its truck and SUV line. The automaker overhauled its ancient Sequoia SUV and Tundra pickup truck last year and has begun releasing teaser images for the upcoming Tacoma refresh. 

Keep Reading