With pre-season testing still in Sakhir a month away, now is an excellent time to stock up on gear for the new year. The official F1 Store is having a massive winter sale to make room for new merch and styles. There are over 500 items to grab with discounts of as much as 70% off. We pulled a few of our faves that would make an excellent fit for your 2024 F1 Sunday outfit. And don’t worry. Yes, everything is officially licensed.
A few things Ferrari does well is make merch people want. This jacket is sleek and chic, you’re sure to stand out in the classic red hue. Save 48% on this, and cross your fingers for a Charles podium. Lord Perceval hasn’t had a win since the 2022 Austrian Grand Prix, but this jacket could be a good luck charm.
A classic black baseball hat never goes out of style, and neither does Sir Lewis Hamilton. It’s just $17 and will see you through the 2024 season, and possibly podiums for both George and Lewis. This cap is easily adjustable and made from 100% recycled polyester, so it’s breathable even in the hottest of climates.
Winter just decided to start with lots of snow in many parts of the world, so it’s a good idea to cover your noggin. Red Bull is a winner, and so is this adorable $21 beanie. It’s a polyblend (so easy to clean) and designed by New Era.
The papaya is strong with this sweatshirt. I like the vintage college vibe of this one, and I also like that this has crossover appeal. Wear it for F1, Formula E, and IndyCar races. It’s a cotton blend, versatile, and a steal at 57% off.
RIP Alpha Tauri. This shirt is now a collector’s item as the rise of Visa CashApp Racing Bulls takes its place on the grid. If you think that is an awful rebrand, don’t worry. We do, too. I heard a girl once call Alpha Tauri ‘Sugar-Free’ Red Bull, and honestly, why they didn’t go that way is beyond me. But grab this unisex cotton tee for just $27, and still show your love for Danny and Yuki.
There are a few basic F1 merch items available in the sale, and I love the ones that are so subtle. This classic crewneck sweatshirt is a nod to the start of the sport in 1950. With clever racing stripes down the sides, this is a mod way to show you’re a motorhead too. It’s just $33.
A few of these models from the last two seasons are on sale for just $7. These make great gifts and decorations for offices, living rooms, and bookshelves. If you got a Merc fanatic in your life, this would be a nice little present to surprise them with. It’s die-cast metal and plastic and a stunning representation of the actual million-dollar monster.
We recently celebrated the legendary driver’s 55th birthday. Schumacher has no doubt left a huge mark on F1 and motorsports as a whole. This poster honors him and his supreme legacy. Printed on high-quality paper it was designed by Automobilist as a collab piece with the Keep Fighting Foundation. This is a brilliant piece of art for only $20.
Save $30 on this 100% recycled polyester, totally adjustable official team hat. I love this green color and think it looks so stunning in a crowd. As a Fernando lover, I couldn’t make a list and not recommend something that represents him. There are a few items from Fernando’s Kimoa brand on sale as well.
I think Williams knows how to lean into quiet luxury. Must be a British thing. This year especially they have designed a great line that isn’t flashy. This 100% knitted polyester sweatshirt has zipper pockets and is $39.
Of course, I’m including my favorite driver on this list. While Alfa Romeo was sunset for Sauber, the historic Italian brand will still live on. I have one of these and absolutely love the Milano cross and snake boldly standing out. I’m going to miss this team a lot, but I’m also preparing my soul for this to be Valterri’s last year as well. Nothing official, my gut just feels like this is it. Save 49% on this and add it to your collection.
Are you a member of the Orange Army? What better way to celebrate another outstanding year for Verstappen than with a tee celebrating the Dutch lion’s home race win? I love the Max design on this cotton unisex shirt in that fetching neon shade. Save it for the Dutch GP, or wear it every Sunday as they play the national anthem we’ve all come to know so well.
Haas isn’t the best team, let’s be honest. But making dope posters is one of the good things they do. I love this one from the Miami GP, where, if you’ll remember, Magnussen actually got points. While their house may be a little on fire, so are these designs. This is not currently on sale, but if you sign up for the newsletter, you will get 10% off, and it ships directly from the printer.
There’s no way I could make this list and not include my other favorite Finn. These cotton blend socks designed by West Coast Choppers immortalize one of Kimi’s best F1 moments. These are also a great way to communicate with loved ones when the race is on.
This is not on sale either, but I highly recommend buying this on the site and not at the track, where it is double the price. This is an item I want to add to my hat arsenal, and I just love the way it looks. It’s one of those “if you know, you know” when you see one in the wild. It’s retro, which adds a little something. You don’t need to be a fan to rock this, but it doesn’t hurt
If you are interested in catching the Bahrain GP, it will be on Sunday, March 2 at 10 a.m. (EST) on ESPN in North America and, as always, on F1TV.